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3 Big Lessons from Tiny Bubbles on Reaching the World

Updated: Mar 25, 2022


Sometimes a new product arrives with a bang, sending consumers rushing to stores, cash in

hand. Other innovations appear more quietly, often on the B2B stage, and reach consumers indirectly. The microbubble is the latter, and it’s made a big splash behind the scenes over the last few decades. Smaller than one-hundredth of a millimeter, microbubbles are now used in ultrasound gene expression, drug delivery, and even cancer therapy.

But that’s nothing compared to what the ultrafine bubble (UFB) can do. At one nanometer in diameter, UFBs are roughly the same size as the coronavirus (though their impact will be far more positive). What do they do? They clean.


Water Design Japan Inc.

CEO: Kazushi Fujita

Company establishment: March 16, 2020

Location: 2F, 4-26-28 Jingumae, Shibuya-ku, Tokyo

Business Description: Sales of Ultra Fine Bubble generators and related services

Company web URL:

Product web URL:

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